Orchestrating a Website

November 12, 2011 § Leave a comment

You need to bite the bullet and create a website. Or your old site is in dire need of an update. No big deal, right?

Maybe, maybe not. There are easy ways and harder ways, less expensive ways and more expensive ways. But whichever way you choose, you have to understand that there are moving parts involved.

It’s a virtual symphony of information and imagery, with varying degrees of interconnected elements that create the whole song. And as with song, the parts can be arranged well or not so well ~ and the audience can tell the difference.

So before you begin, do your homework. Know what your site is about, and organize your content ~ at the very least a simple outline. Figure out who your audience is, and speak to them ~ try to put yourself in their shoes. Look at what your competitors are presenting … discover what makes you/your business unique. Play to your strong points while being as authentic as you possibly can.

Consider what your main topics will be, your sub-topics, what you want to say and how you want to say it. Whether you want a blog, a website or both. Whether you’ll tie in to social media, use videos, slide shows, shopping carts. Whether you’re enamored by bells and whistles or truly need them to boost your message. Whether a template, a modified template or fully custom is best. Whether you need a very simple web presence, or a full-fledged living website.

When you’re ready to make the plunge and toot your horn, there’s help out there to get you started and/or take you through the whole orchestration.  We’re one of those places. Talk to a few; find the match that suits your needs. And whoever you choose, make sure communication is clear and open in both camps so that the flute solo comes in on cue and the trombones don’t drown out the violins.

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