Mermaid Makeover at Starbucks
January 7, 2011 § Leave a comment
Starbucks Coffee has freshened up their look, and they like that – Mermaids, that is. Mermaids like anything that shows off their beauty, so a makeover suits them just fine. Especially when it’s as well done as the revamped logo at Starbucks.
It’s true that I may be predisposed to the whole Mermaid theme*, but I have to say this is an example of re-branding done right. It’s cleanly invigorated and maintains the brand’s integrity. Nice job, Starbucks.
They’ve done a nice job writing about it too. Read more about Starbucks’ future here: A Look at the Future of Starbucks | Starbucks Coffee Company.
* So, I have to do this. I’m told this is another good opportunity to plug my products: The Book of Mermaids, and Magnetic Mermaid Dress-Up Ah, the different hats we have to wear! If you haven’t already, check them out, pass them on, share the love, swim the seas… you get the idea!