National Breast Cancer Awareness Month: It Isn’t Just Pink

October 11, 2010 § 1 Comment

It’s an honor to be working with one of the country’s foremost physicians making great strides with many of today’s most prominent health issues. Dr. Sherri Tenpenny, based in Cleveland, Ohio (be proud, Ohio) is a uniquely strong, positive voice in the medical community ~ and with this month’s spotlight on breast health, it’s both timely and appropriate to acknowledge Dr. Tenpenny’s leadership in breast health treatment.

Utilizing the safest and most effective methods, earlier detection is achieved ~ painlessly and without radiation. I encourage all women in driving distance to make an appointment to visit her clinic in Middleburg Heights, Ohio. Phone # 440-239-3438.

My role with Dr. Tenpenny has been all about branding. For her breast health clinics in particular (and in light of the fact that Tenpenny’s testing is fairly revolutionary), a main goal was to eliminate the intimidation associated with breast cancer screening. To that end, enter the IRBI girl. She is *every girl*, she is fun, she is strong. She stands for Infra-Red Breast Imaging, and I think you’ll be seeing a lot more of this smart gal.

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